Creative Direction for American Express

While leading the creative for the American Express account at Siegel+Gale, first as an Associate Creative Director (January 2022 to October 2022) and then as the Creative Director (October 2022 to present), I worked on strategic design projects such as:

2023 AeroMexico card portfolio
2023 new corporate credit card onboarding experience
2023 innovation concepts
2023 limited edition Year of the Dragon card portfolio (Asia market only)
Business gold card, 2023 refresh and limited editions
Centurion New York visual identity and materials
Centurion visual identity extension for the Asia market
Consumer green and gold cards, 2023 refresh
Fee-free supplemental consumer, corporate, and business cards
David Jones partner card portfolio
Delta SkyMiles, 2023 second limited edition card
Delta business card, 2023 refresh
Hilton card portfolio, 2023 refresh
ITA Airways card portfolio
Italo card
Micro card innovation and design
Payback Germany card
SAS card portfolio
Send & Split product identity

Next
Next

‏‏‎ ‎